Many videos that are companion pieces to songs from soundtracks take the easy route, using footage from the film to fill in the b-roll blanks.
This, of course, would not do for The Weeknd. Even when he’s crooning for S&M, he is on brand for himself.
And so the video for “Earned It” finds him doing his best Frank Sinatra on the set of a David Lynch film. The set is a theater, in which he roams from the seats to the stage, while a troupe of dancers, appropriately outfitted in costumes reminiscent of Cabaret chorus girls, swing whips around and flash the X-marks-the-spots taped to their buttocks.
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Perhaps the highlight is the moment one female dancer, shown doing a full split, twerks her butt cheeks while masterfully holding the black X shaped tape on them in place.
