How do you follow up the highly cinematic video for “I Bet My Life,” the first single from Imagine Dragons‘ upcoming sophomore album?
By going a little more back to basics.
Rather than tell a story, the band’s new music video for “Gold” is a tried-and-true performance video, though that doesn’t mean it’s too straightforward, either. Set in a warehouse, the video finds the band surrounded with brilliant reflecting lights and lasers, creating a scintillating sight to behold.
Related: Imagine Dragons Reveal February Release Date for New Album
As the video stretches on, the colors change, patterns alter, but the song remains the same: the towering chorus is complemented by slo-mo shots as gold light shines forward.
