by Ezra Marcus
Death is not an obstacle for The Weeknd in his new video for “Tell Your Friends,” a new single he’s just shared off his forthcoming Beauty Behind The Madness album. Coming after the singles “Can’t Feel My Face,” “The Hills,” and “Earned It,” the Kanye West-produced track offers our latest glimpse into the highly-anticipated album—it’s a slow, dramatic torch song, driven by West’s melancholy piano.
Related: The Weeknd Previews ‘Beauty Behind the Madness’
The video begins with The Weeknd burying himself alive in the middle of the desert. He’s wrapped in a plastic bag while a doppelgänger covers him in dirt. Then, he walks confidently through the landscape, while the old man character from the “Can’t Feel My Face” video strides towards him. The Weekend shoots him, and the track changes to the massive chords of “Real Life,” the first track from Beauty Behind The Madness. We hear The Weekend listen to the song from his car radio while driving off into the night.
Watch the very NSFW video on Radio.com.
Beauty Behind The Madness hits stories this Friday, August 28.
